Archive for 'network'

by Franco Gonzalez

1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online and offline. This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves… You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. As a new struggling marketer, you’ll still be positioned as a person who can teach them something they don’t know.

2. Know Your’ Target Market If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information. By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.

3. Place Simple, Targeted Ads That Compel Your Target Market To Click This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.

4. Drive That Targeted Traffic To Your Own Lead Capture Page or Blog This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page, with accessible links on your personal blog, Free Video Boot Camp, Social Site Profiles on Facebook, Twitter, Myspace etc. and selected ad postings on Craigslist, Backpage and solo ads – should contain a “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.

5. Follow up with a systemized email autoresponder: A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.

6. Close Sales A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry. Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system – the inexperienced marketer. Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without ‘you’ the Marketer or Independent Business Owner, (IBO) to get involved. For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.

About the Author: Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families’ build full time home businesses on the internet quickly and affordably. Visit his site: GlobalCashflowSystems.com

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I never thought I’d see the day!!! Check out this NBC News Cast about the strengths of network marketing is a SOLUTION for many who need to augment or replace their income to survive and thrive financially, and the benefits of being a part of it in times like this. It works, it pays, it ROCKS!

It has long been my dream and ambition to forge an alliance and a strategic training platform, to be recognized but not administrated by the Federal Government or the Whitehouse and the Department of Commerce to foster a greater awareness and recognition of the viability and professionalism that reigns in the Network Marketing and Direct Sales Industry as a truly legitimate alternative to traditional forms of employment especially as jobs are going south. So that when the President and other leaders address the need to create millions of jobs, they might be so inclined to suggest that working from home is an entrepreneur or independent business owner is a viable solution and alternative for many.

The collapse of huge corporations and financial institutions is a sign of the times for us to return to something of a dynamic mix of a pre-industrial-manufacturing “bigger is better” mindset, and the basic frontier cottage industries upon which America was founded but now enhanced with a variety of technologies that enables us to work more powerfully as individuals and smaller networking and sometimes interactive global communities. This is not to say that larger manufacturing plants, international banking and financial institutions are not needed, but relying on them exclusively for employment and financial sustenance is no longer needed to bolster and renew our economy

Paul Zane Pilzer, Robert Kyiosaki, Donald Trump, T. Harv Eker and others have advocated the need to fill or bridge the technology gap when a need arises. If you were to examine economic trends in employment opportunities in American History just a couple of decades ago, you will see how many of the jobs that were central to Americas economy in manufacturing were taken over by developing countries like China, Japan and others and were replaced by the high tech industry which gave rise to personal computers, ipods, and the internet etc. The same goes for the need to develop renewable energies: a matter for another discussion.

But what is significant for us in this NBC Report in the spirit of Ann Sieg, Jim Rohn and others who embrace the bigger picture of focusing on the need for providing solutions and greater profitability, is cause to celebrate the emergence of Network Marketing Companies who have as their core values: Integrity, A Generous Comp Plan and most important and central to this report, provide a Real Life Solution for individuals and families in need of both short term and long term alternatives for financial freedom.

I invite you to brainstorm with me, leave me your comments and suggestions to build on this exciting report from NBC NEWS which is sure to become a link in every marketers email signature from this time forward and a springboard to create a greater awareness of the Network Marketing Community which is truly prophetic, timely and dynamic because of its compliment of some of the best developed and most intergraded people I have ever met.

Click Here to View this exciting Report from NBC NEWS And Watch What Happens!