Archive for 'marketing'

- An Integrated Marketing Success Strategy for Affiliate & Network Marketing Programs

by Michael Barrett

As a fellow entrepreneur, I am inclined to believe that New Comers to Network Marketing, Affiliate Marketing or Marketing Online in general do not initially comprehend the need for ‘Personal Development’ or ‘Prosperity Consciousness’ as an obvious prerequisite for success. This may be a result of not being exposed, as a business owner, to marketing and direct sales. As is often the case, many of us have not been exposed to wealth building strategies or an entrepreneurial mindset that is rooted in success or financial achievement. Often times books, CDs, DVDs, etc. are recommended by team leaders who want to facilitate a success strategy to pave the way for a win-win situation and mindset for all to ensure total success. Who among new comers to MLM, have not been encouraged to read: “Rich Dad Poor Dad” by Robert Kiyosaki, or who has not been prompted to read at least once or several times, Napoleon Hill’s Classic: “Think and Grow Rich” or “The Science of Getting Rich” and other classics for achieving success in establishing a Mastermind Culture.

These recommendations generally come when a person has joined an MLM which is most admirable and truly a source of inspiration and encouragement when one is just getting started. I know that this was the case when I first got started with Xango four years ago. In fact they had a great monthly mailing of very helpful CD’s on leadership and business development training. I still wonder if companies like “Your Success Institute,” in addition to implementing its present MLM compensation plan, might consider offering Personal Development materials for a flat monthly fee of $15-$25 for members of other MLM companies. This would be a good offset to level the playing field when considering the competition that is now offering similar resources in that price range. It bears repeating that the majority of people in various MLM programs need Personal Development Resources as tools to assist them in achieving personal and professional success.

1. This would eliminate potential conflict of interest for Network Marketing Companies who prefer that people adhere to 1 and not multiple MLMs.

2. It is more affordable when discretionary spending is down and people need at least 60 days to get to know their products and services and also need to make their first initial sales in their respective MLM less they will drop out due to a lack of productivity and possible lack of confidence, enthusiasm or their ability to succeed.

3. A 3rd consideration could include a 1 or 2 tier affiliate program for members of other MLMs who could be reimbursed for referring their team members to the (YSI) Training Center and Library. In this scenario, you could have a separate stand alone affiliate program to cover all your bases – especially seeing how there have been several failed attempts to establish an MLM paradigm for Personal Development Products that can sustain a profit. It also builds on a solid principle of basic affiliate marketing which is often employed by trainers and motivational speakers to fortify their bottom line, not to mention Amazon.com and numerous others who have an extensive affiliate marketing program. Why not create a hybrid and novel approach to integrating these two very lucrative strategies which do not have to be viewed as diametrically opposed or an either or approach to profit sharing – all under one roof. It would be didactic and a teachable moment for the new comer looking to establish their own footing in sales and marketing while at the same time remaining dynamic with an eye towards diversity in the market share for personal development and related strategies to achieve universal success.

As a member of i Learning Global for abut six months, it was my belief that this company was primarily a glorified infomercial for its faculty. There is nothing intrinsically wrong with that model, but “it is what it is” in spite of the valuable resources that (ILG) offers. Often times what you get is a smattering and a taste for what the individual faculty member has to offer in their more extensive and expanded courses and services. They too are entrepreneurs and are in business to offer services to assist individuals, corporations and small businesses while sustaining a profit.

At the reduced price for monthly membership, I Learning Global stands a good chance of attracting tens of thousands of Independent Business Owners from other MLMs. At the end of the day in light of recent comings and goings of MLM based companies offering personal development training resources, it is becoming more evident that Personal Development needs to be made available, at least for the beginner on a budget at a reduced cost, as it is truly a desirable and necessary enhancement to facilitate success for a person who aspires to fire their boss as an employee and establish roots as an independent business owner well on their way to financial freedom and prosperity. This isn’t to suggest that one cannot generate a handsome profit from marketing and promoting personal development, but history does not come down on the side of success for companies who have recently attempted to promote and market personal development exclusively as an MLM.

Authors Resource Box: Michael Barrett is an accomplished musician, entrepreneur, marketing consultant and published composer. To learn more about Michael Barrett, go to: http://WhoIsMichaelBarrett.com


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Yes, that’s right! Marketing is possible with just 140 characters! If you are familiar with Twitter, you will know what I mean. It is a social networking site which allows users to post short text messages of up to 140 characters to let their friends, family and colleagues know what they are doing at any moment. This revolutionary approach of short and frequent blogging is already a part of the marketing mix of many small and large businesses. I will now share with you some tips on how to go about using Twitter in your campaigns.

• Build your profile: This is done through frequent twittering. Do not be concerned about each individual post, but have an overall objective in mind, revolving around your business or product. Over a period of time, your profile will start to take shape.

• Plant your seeds: Just as a seed becomes a sapling and then a plant and eventually a tree, your tweets will slowly and steadily build your business. Take every opportunity to write about your business and products. Show your involvement in it combined with your passion and excitement and it is sure to rub off on your followers.

• Events, Deals, Contests, etc: Using Twitter is the speediest means to announce your spring clearance sale or your daily deals. Your tweets will reach your followers within seconds of your announcement. Not only that, it can also pass on to their friends and can quickly assume viral proportions.

• Maximize lead generation: Announce timely offers like ‘Last day for 50% off’ on your product or ‘Free software for download for the first 100 registrations’ on your website. This will generate a large last-minute response for your promotions. You can also send short updates and news items about the features of your products, awards that you have won or upcoming releases in order to keep in touch with your prospects.

• Create your unique perception: Provide tips, suggestions, and knowledge bytes about your subject and very soon you will have an increase in the number of followers. This is because people who are interested in your field will get attracted to your tweets. This is a powerful way that Twitter offers to build a personal brand, which is indispensable for running a successful business.

In summary, I will emphasize that Twitter provides a marvelous opportunity for employing creativity in marketing campaigns. So do not underestimate the power of these 140 characters to shape your online or offline business.

Angela Giles is currently active in building several successful online businesses, and currently leads a group of world wide entrepreneurs dedicated to using their abilities to make a positive impact on the world. More Info on Usana

Angela Giles is a firm believer in personal growth and manifestation. She believes that health and wealth are tied together. More Info on Usana

Right from designing your campaign to implementing it, advertising your products to generating revenue from sales, the Internet offers an avenue for the online marketer to meet his goals.

Not only does it cost less to use the Internet, it is also possible to reach a wider global audience. The Internet allows an intimate touch with the customer, prospect or an indifferent person through its power of interactivity. It is possible to communicate to each customer which is quite tedious in the offline mode. The power of online marketing is reflected in the following activities.

• eCommerce: The Internet can be used to sell goods to both consumers (B2C) and to businesses (B2B). It can also be used to generate leads for your online or offline business. Since goods and services can be reached directly to consumers without any intermediaries, it is possible for companies to offer their products at lower rates.

• Specific Appeal: The Internet can be used to target consumers with specific interests or a particular behavioral profile suitable for the company’s products. This is different from traditional mass advertising or outdoor media which reaches to people outside your target segment. It is also possible to target your messages to customers of a given age living in a given country.

• Campaign performance: The most exciting aspect of an Internet Campaign is its measurability. You can get instant statistics on your campaign – the impressions shown, the clicks made, the conversions happened and breakdown by city, user profile and other parameters. This gives the power of instantly tuning your campaigns for the most efficient use of your marketing dollars.

• Manipulating user experience: The Internet provides both the consumer and the marketer to customize the experience. This levels the playing field to a certain extent. For instance, the marketer can decide to provide various newsletter options to the customer but the customer can decide whether to subscribe or unsubscribe. Customization of language, color, and font, audio and video preferences are a common feature of the Internet.

• Multiple channels: The Internet offers a growing number of innovative marketing options like social media, affiliate marketing, blogs and websites for online marketers to communicate with and service their customers.

• Amalgamation: The complete potpourri of Internet marketing techniques can be made to operate together to create a powerful online campaign with unparalleled convincing power not offered by any other traditional media. Internet marketers have the option of using subtle as well as direct impact techniques for their campaigns.

Given all these advantages, it is left to the creativity of the online marketer to leverage the Internet for meeting his marketing objectives.

Angela Giles is the published Author of the Inside Scoop Review and believes that health is the key to maximizing your wealth. More Info on Usana

Angela Giles is an empowered entrepreneur, internet marketer, internet marketing and personal development coach. She believes in the power of health to create wealth.
More Info on Usana

Attraction Marketing is a set of marketing tools and techniques for generating leads. It is also considered to be an effective approach for converting leads to clients. However, its main emphasis, as the name suggests, is on attracting new leads.

Advertising in Newspapers, Radio or Television is not affordable for home based businesses. The traditional approach of fishing for prospects involves making phone calls, giving classified ads, holding free seminars and trying to rope in people in your social network. Probability of success through these methods is quite low because you tend to spend your time and energy in talking to people who are basically not interested in your products.

Most people are turned off by sales speeches. They will look around, get attracted to objects of interest, gather information and eventually make the purchase. So the psychological learning from this observation is that – it is important to get your products to attract people rather than talking to them endlessly about how nice your products are. This is the principle of Attraction Marketing, whose main tenets are:

  1. Knowledge of the prospect – A lot of energy is wasted by marketers trying to explain the benefits of their television set only to discover that their potential prospect is blind! Identify your prospect – age group, likes, dislikes, personality traits, buying behavior, and so on.

  1. Image of the Marketer – Being perceived as a specialist in your field is highly profitable to your business. When in doubt, people refer a specialist and this is the most important thing that will attract leads to you.

  1. The importance of location – You and your products must come within the circle of consciousness of your prospects in order to be noticed. Only then there is a chance that the prospect is attracted to what you are offering. Otherwise your efforts are a waste.

  1. Prospect’s approval: Most people are lost in their own thoughts and are not actively listening. Therefore, it is important to get their approval before you talk about your offers. This ensures that you talk to only those who are interested in your products or services.

  1. Lure the prospect – Who would not want to try out a weight reducing pill if it is offered for trial? Most people will take the bait. Offers like limited-period cash-back product trials and lucky gifts can be used extensively to attract the prospect to your products.

  1. Make regular contact – Once the prospect has given his permission, you can keep in touch by sending out communication through email, postal mail, instant messaging or SMS, reminding him about your products in subtle ways. Using this method, the chances of converting him into a customer increase dramatically.

So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.

by Franco Gonzalez

1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online and offline. This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves… You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. As a new struggling marketer, you’ll still be positioned as a person who can teach them something they don’t know.

2. Know Your’ Target Market If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information. By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.

3. Place Simple, Targeted Ads That Compel Your Target Market To Click This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.

4. Drive That Targeted Traffic To Your Own Lead Capture Page or Blog This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page, with accessible links on your personal blog, Free Video Boot Camp, Social Site Profiles on Facebook, Twitter, Myspace etc. and selected ad postings on Craigslist, Backpage and solo ads – should contain a “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.

5. Follow up with a systemized email autoresponder: A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.

6. Close Sales A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry. Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system – the inexperienced marketer. Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without ‘you’ the Marketer or Independent Business Owner, (IBO) to get involved. For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.

About the Author: Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families’ build full time home businesses on the internet quickly and affordably. Visit his site: GlobalCashflowSystems.com

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