Archive for 'Internet Marketing'

Social networking has revolutionized the way you do marketing on the internet. You can promote your business without talking about it and generate leads without paying for them. All you need to do is connect to people with the same interests on Facebook or MySpace and keep communicating with them. Here is how I use Facebook marketing to increase my business.

The first thing is to get your profile right. There is no need to make it too professional. It can be simple and straightforward. You must keep in mind that you need to build relationships and not promote your products blatantly. People would like to understand more about you as a person and not about your business. Go to Facebook and create your profile today. I will share with you what works and how it works.

You will not go far without giving good informative content. If you are running a business, you need to give information that will solve people’s problems. When you share information, you can also ask people to make comments on it so that you get them involved in your ideas. Similarly, you can also interact with others by writing your opinions and views about their notes and profiles. If you intend to win, then always maintain a positive outlook in whatever you write.

To get an idea, you can check out my Facebook profile (Angela Kay Giles). I would surely like to know about you so place a request for me to be your friend. As you will notice, I have mentioned my family, my friends and my passion. Apart from the small mention at the end, there is nothing about my business. If I focus too much on it, then it will not work well.

There are two ways you can use Facebook marketing to build your list. The first is to write informative articles and post them in your notes page. I would write something like – 4 great methods to get 33 leads per day. I would also add a url to my squeeze page to collect email ids. I get many people through this route that become friends first and then leads. Another method I have used successfully is a friend adder. You might need to pay for this service but it saves a lot of time. I do not do more than 50 friends in a day since that might switch on the red light on Facebook. However, you can add more friends by creating more accounts.

It is all to do with innovation. Facebook marketing means using all the tools and applications of Facebook for your business, directly or indirectly.

Angela Giles is the published Author of the Inside Scoop Review and believes that health is the key to maximizing your wealth. Know more about her primary business Usana

Angela Giles is an empowered entrepreneur, internet marketer, internet marketing and personal development coach. She believes in the power of health to create wealth. Know more about her primary business Usana

If you are an online marketer like me, then list building must be your top priority. There is no questioning the importance of this activity. The more the leads you can garner, the better it is for your business. I always keep an eye out for the best and the most inexpensive means of increasing my list of prospects. I have found MySpace marketing to be of immense help. Here are a few techniques which you can put to your use.

• Your profile on MySpace: I believe that a good first impression is the best way to get prospects knocking on your door. Start your profile with a great headline. Write it in such a way as to attract the attention of your prospects. The whole concept of MySpace marketing is based on the principle that you are your biggest asset. Write your story on the profile page in an interesting way. You can start by saying that – This is the official page of Michael Joe, author of www.yoursite.com. I would also suggest you to put your youtube video in the profile.

• Your network of friends: Start building your network by defining who you want to meet. If you are quite clear about your target audience, MySpace marketing will help you to get connected with them. People would also like to look at you and hear you speak, so you might like to put a hyperlink to your video on youtube on this page too. I would recommend that you use an auto-responder. Using this, you can create an html form to capture the names, emails and phone numbers of all the visitors of your MySpace profile.

• Community: The MySpace community consists of various groups of people who come together to share specific interests. You should be able to find groups which are relevant for your business. Join all such groups and provide your website url on each of them. Invite as many people as you can from these groups to join your network of friends. I love this MySpace marketing method as this gets me leads for free. All I have to do is just invite them to visit my site.

Be careful of the kind of people who become your friends. You don’t want the negative impression of some people in your network to tarnish the good image you have created for yourself. Image is everything on the internet. Create a professional looking profile and ensure that it is relevant for your target audience. They must find something that is of interest to them or solves some of their problems. I wish you all the best for your MySpace marketing efforts.

Angela Giles is the published Author of the Inside Scoop Review and believes that health is the key to maximizing your wealth. Know more about her primary business Usana

Angela Giles is an empowered entrepreneur, internet marketer, internet marketing and personal development coach. She believes in the power of health to create wealth. Know more about her primary business
Usana

Yes, that’s right! Marketing is possible with just 140 characters! If you are familiar with Twitter, you will know what I mean. It is a social networking site which allows users to post short text messages of up to 140 characters to let their friends, family and colleagues know what they are doing at any moment. This revolutionary approach of short and frequent blogging is already a part of the marketing mix of many small and large businesses. I will now share with you some tips on how to go about using Twitter in your campaigns.

• Build your profile: This is done through frequent twittering. Do not be concerned about each individual post, but have an overall objective in mind, revolving around your business or product. Over a period of time, your profile will start to take shape.

• Plant your seeds: Just as a seed becomes a sapling and then a plant and eventually a tree, your tweets will slowly and steadily build your business. Take every opportunity to write about your business and products. Show your involvement in it combined with your passion and excitement and it is sure to rub off on your followers.

• Events, Deals, Contests, etc: Using Twitter is the speediest means to announce your spring clearance sale or your daily deals. Your tweets will reach your followers within seconds of your announcement. Not only that, it can also pass on to their friends and can quickly assume viral proportions.

• Maximize lead generation: Announce timely offers like ‘Last day for 50% off’ on your product or ‘Free software for download for the first 100 registrations’ on your website. This will generate a large last-minute response for your promotions. You can also send short updates and news items about the features of your products, awards that you have won or upcoming releases in order to keep in touch with your prospects.

• Create your unique perception: Provide tips, suggestions, and knowledge bytes about your subject and very soon you will have an increase in the number of followers. This is because people who are interested in your field will get attracted to your tweets. This is a powerful way that Twitter offers to build a personal brand, which is indispensable for running a successful business.

In summary, I will emphasize that Twitter provides a marvelous opportunity for employing creativity in marketing campaigns. So do not underestimate the power of these 140 characters to shape your online or offline business.

Angela Giles is currently active in building several successful online businesses, and currently leads a group of world wide entrepreneurs dedicated to using their abilities to make a positive impact on the world. More Info on Usana

Angela Giles is a firm believer in personal growth and manifestation. She believes that health and wealth are tied together. More Info on Usana

Right from designing your campaign to implementing it, advertising your products to generating revenue from sales, the Internet offers an avenue for the online marketer to meet his goals.

Not only does it cost less to use the Internet, it is also possible to reach a wider global audience. The Internet allows an intimate touch with the customer, prospect or an indifferent person through its power of interactivity. It is possible to communicate to each customer which is quite tedious in the offline mode. The power of online marketing is reflected in the following activities.

• eCommerce: The Internet can be used to sell goods to both consumers (B2C) and to businesses (B2B). It can also be used to generate leads for your online or offline business. Since goods and services can be reached directly to consumers without any intermediaries, it is possible for companies to offer their products at lower rates.

• Specific Appeal: The Internet can be used to target consumers with specific interests or a particular behavioral profile suitable for the company’s products. This is different from traditional mass advertising or outdoor media which reaches to people outside your target segment. It is also possible to target your messages to customers of a given age living in a given country.

• Campaign performance: The most exciting aspect of an Internet Campaign is its measurability. You can get instant statistics on your campaign – the impressions shown, the clicks made, the conversions happened and breakdown by city, user profile and other parameters. This gives the power of instantly tuning your campaigns for the most efficient use of your marketing dollars.

• Manipulating user experience: The Internet provides both the consumer and the marketer to customize the experience. This levels the playing field to a certain extent. For instance, the marketer can decide to provide various newsletter options to the customer but the customer can decide whether to subscribe or unsubscribe. Customization of language, color, and font, audio and video preferences are a common feature of the Internet.

• Multiple channels: The Internet offers a growing number of innovative marketing options like social media, affiliate marketing, blogs and websites for online marketers to communicate with and service their customers.

• Amalgamation: The complete potpourri of Internet marketing techniques can be made to operate together to create a powerful online campaign with unparalleled convincing power not offered by any other traditional media. Internet marketers have the option of using subtle as well as direct impact techniques for their campaigns.

Given all these advantages, it is left to the creativity of the online marketer to leverage the Internet for meeting his marketing objectives.

Angela Giles is the published Author of the Inside Scoop Review and believes that health is the key to maximizing your wealth. More Info on Usana

Angela Giles is an empowered entrepreneur, internet marketer, internet marketing and personal development coach. She believes in the power of health to create wealth.
More Info on Usana

Attraction Marketing is a set of marketing tools and techniques for generating leads. It is also considered to be an effective approach for converting leads to clients. However, its main emphasis, as the name suggests, is on attracting new leads.

Advertising in Newspapers, Radio or Television is not affordable for home based businesses. The traditional approach of fishing for prospects involves making phone calls, giving classified ads, holding free seminars and trying to rope in people in your social network. Probability of success through these methods is quite low because you tend to spend your time and energy in talking to people who are basically not interested in your products.

Most people are turned off by sales speeches. They will look around, get attracted to objects of interest, gather information and eventually make the purchase. So the psychological learning from this observation is that – it is important to get your products to attract people rather than talking to them endlessly about how nice your products are. This is the principle of Attraction Marketing, whose main tenets are:

  1. Knowledge of the prospect – A lot of energy is wasted by marketers trying to explain the benefits of their television set only to discover that their potential prospect is blind! Identify your prospect – age group, likes, dislikes, personality traits, buying behavior, and so on.

  1. Image of the Marketer – Being perceived as a specialist in your field is highly profitable to your business. When in doubt, people refer a specialist and this is the most important thing that will attract leads to you.

  1. The importance of location – You and your products must come within the circle of consciousness of your prospects in order to be noticed. Only then there is a chance that the prospect is attracted to what you are offering. Otherwise your efforts are a waste.

  1. Prospect’s approval: Most people are lost in their own thoughts and are not actively listening. Therefore, it is important to get their approval before you talk about your offers. This ensures that you talk to only those who are interested in your products or services.

  1. Lure the prospect – Who would not want to try out a weight reducing pill if it is offered for trial? Most people will take the bait. Offers like limited-period cash-back product trials and lucky gifts can be used extensively to attract the prospect to your products.

  1. Make regular contact – Once the prospect has given his permission, you can keep in touch by sending out communication through email, postal mail, instant messaging or SMS, reminding him about your products in subtle ways. Using this method, the chances of converting him into a customer increase dramatically.

So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.