Archive for 'attraction'

Attraction Marketing is a set of marketing tools and techniques for generating leads. It is also considered to be an effective approach for converting leads to clients. However, its main emphasis, as the name suggests, is on attracting new leads.

Advertising in Newspapers, Radio or Television is not affordable for home based businesses. The traditional approach of fishing for prospects involves making phone calls, giving classified ads, holding free seminars and trying to rope in people in your social network. Probability of success through these methods is quite low because you tend to spend your time and energy in talking to people who are basically not interested in your products.

Most people are turned off by sales speeches. They will look around, get attracted to objects of interest, gather information and eventually make the purchase. So the psychological learning from this observation is that – it is important to get your products to attract people rather than talking to them endlessly about how nice your products are. This is the principle of Attraction Marketing, whose main tenets are:

  1. Knowledge of the prospect – A lot of energy is wasted by marketers trying to explain the benefits of their television set only to discover that their potential prospect is blind! Identify your prospect – age group, likes, dislikes, personality traits, buying behavior, and so on.

  1. Image of the Marketer – Being perceived as a specialist in your field is highly profitable to your business. When in doubt, people refer a specialist and this is the most important thing that will attract leads to you.

  1. The importance of location – You and your products must come within the circle of consciousness of your prospects in order to be noticed. Only then there is a chance that the prospect is attracted to what you are offering. Otherwise your efforts are a waste.

  1. Prospect’s approval: Most people are lost in their own thoughts and are not actively listening. Therefore, it is important to get their approval before you talk about your offers. This ensures that you talk to only those who are interested in your products or services.

  1. Lure the prospect – Who would not want to try out a weight reducing pill if it is offered for trial? Most people will take the bait. Offers like limited-period cash-back product trials and lucky gifts can be used extensively to attract the prospect to your products.

  1. Make regular contact – Once the prospect has given his permission, you can keep in touch by sending out communication through email, postal mail, instant messaging or SMS, reminding him about your products in subtle ways. Using this method, the chances of converting him into a customer increase dramatically.

So let go of the old techniques and jump on the bandwagon of Attraction Marketing. You will never have to foot telephone bills for making cold calls, or to talk to bored neighbors. Implement the tactics of Attraction Marketing and wait for the leads to contact you.

by Franco Gonzalez

1. Understand that people are looking for LEADERSHIP & Mentors that can actually show them how to make money online and offline. This is critical to your success. You must position yourself as a leader and offer your target market the training and marketing information they are seeking. Inexperienced people tend to wonder how they can teach marketing if they’re new themselves… You can go to ezine article directories like EzineArticles and search for articles on topics you want to learn. Read and learn the topics, and then turn around and teach what you just learned. As a new struggling marketer, you’ll still be positioned as a person who can teach them something they don’t know.

2. Know Your’ Target Market If you’re in the home based business industry promoting a direct sales or network marketing program, then you should know the hottest target market you can focus on attracting is the existing network marketer and online marketer. The time in your pipeline will be reduced with this target, they already believe in the industry so you won’t have to worry about going through that skeptical debate and most existing marketers are looking for marketing knowledge and information. By focusing on the existing marketer, you’ll still attract plenty of new marketers as well so you’ll benefit by attracting both targets.

3. Place Simple, Targeted Ads That Compel Your Target Market To Click This is where Attraction Marketing comes into play. Knowing your target market well will allow you to identify their main frustrations with their business and what benefits or solutions they are looking for. Phrase your ads in a way that you agitate a frustration and then offer a solution that solves their problem. To get to the solution they must click on your ad to get to your offer. Offering free “How To” information to marketers on learning traffic tactics and marketing skills in the form of a free email course, video series, recorded audios, etc… is a high conversion tactic.

4. Drive That Targeted Traffic To Your Own Lead Capture Page or Blog This is where most online marketers fail. Your company’s replicated lead capture page is NOT the answer. Not if you want to attract more opt-ins for less money. Your own personalized lead capture page, with accessible links on your personal blog, Free Video Boot Camp, Social Site Profiles on Facebook, Twitter, Myspace etc. and selected ad postings on Craigslist, Backpage and solo ads – should contain a “Direct Response Marketing” headline, subheadline and some key benefits about your offer. A free newsletter, special report, video training series, audio recording or other compelling free information should be offered here that is designed to solve the frustration your ad agitated. This is key to building a responsive list.

5. Follow up with a systemized email autoresponder: A series of email follow up letters should be linked to your capture page so that you can follow up with your new leads using automation. This is where the majority of your sales will be made. Constant follow up is crucial in building trust, credibility and rapport with your list. By offering valuable content and teaching them exactly what your lead capture page and your initial ad offered to teach, you will warm up your list and prepare them to buy or join you in business.

6. Close Sales A tremendously weak part of the average marketer’s system. Most automated online sales systems are great at opening up the sales process and attracting leads in. At that point most rely on the marketer to actually follow up and close sales. This is where most home business systems fall woefully short and cause the high failure rate in the industry. Depending on the process your system uses, you should be able to close on 1-2 sales for every 100 -150 opt ins in most online based home businesses programs that are considered “top tier” ($1,000+ start up pricepoint). If your system is not getting this closing rate then you should carefully analyze the entire system and determine which part in the sales process is weak. Many programs use leverage, technology and systems effectively to open and attract people into the sales process, only to leave the critical part of closing sales to the weakest part of the system – the inexperienced marketer. Fortunately in recent months there have been a few automated Attraction Marketing Systems that have hit the market that allow the online marketer to focus on the “front end”, which is advertising and driving traffic to their system. The system leverages professional call centers or specialized copywriting, audios and videos on the sales presentation site that actually closes sales without ‘you’ the Marketer or Independent Business Owner, (IBO) to get involved. For more information on how to leverage the internet and automated Attraction Marketing Systems to generate significant cash flow online people can perform Google searches on “Attraction List Building” or “Attraction Marketing” and also search EzineArticles.com for the same keywords and further their understanding of what is available in the marketplace.

About the Author: Franco Gonzalez is a professional Internet Attraction Marketing coach who helps families’ build full time home businesses on the internet quickly and affordably. Visit his site: GlobalCashflowSystems.com

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